Privacy Policy

Xenti ("we," "our," or "us") operates the xenti.app platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our social intelligence platform and related services.

By accessing or using Xenti, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please discontinue use of the platform immediately.

2.1 Account Information

When you create an account, we collect your name, email address, and authentication credentials. If you sign up using a third-party provider (such as Google), we receive basic profile information from that provider.

2.2 Payment Information

Payment processing is handled entirely by Stripe. We do not store your credit card numbers or full payment details on our servers. Stripe may collect and store your payment information in accordance with their own privacy policy.

2.3 Usage Data

We collect analytics data about how you interact with the platform, including pages visited, features used, monitoring projects created, and general usage patterns. This data helps us improve the product and user experience.

2.4 Monitoring Data

When you configure monitoring projects, we collect and store the keywords, brand names, competitor names, and other search terms you provide. We also collect publicly available social media posts, comments, and discussions that match your monitoring criteria.

• To provide our core service: scanning publicly available online conversations and surfacing relevant mentions, sentiment analysis, and buying intent signals.
• To perform AI-powered analysis on collected mentions, including sentiment classification, lead scoring, competitor complaint detection, and trend analysis.
• To generate intelligence reports, content recommendations, and community discovery insights.
• To process payments and manage your subscription.
• To send transactional emails (account confirmations, billing receipts, alerts, and reports).
• To improve and optimize our platform based on aggregate usage patterns.
• To respond to support requests and communicate important service updates.

We use the following third-party services to operate Xenti:

• Stripe — Payment processing. Stripe collects and processes your payment information subject to their privacy policy.
• Resend — Transactional email delivery. Your email address is shared with Resend to deliver account-related communications.
• OpenAI — AI-powered analysis. Mention data is processed through OpenAI's API for sentiment classification, lead detection, and insight generation. We do not send your personal account information to OpenAI.
• Apify — Web data collection. Apify powers our crawlers that collect publicly available social media posts and discussions matching your monitoring criteria.

Each third-party service operates under its own privacy policy. We encourage you to review their respective policies.

We retain your account information for as long as your account remains active. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law or for legitimate business purposes (such as billing records).

Monitoring data (collected mentions and analysis results) associated with your projects is retained for the duration of your subscription. Upon account deletion, this data is permanently removed within 30 days.

We implement industry-standard security measures to protect your information, including encryption in transit (TLS), secure authentication, and access controls. However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.

7.1 GDPR (European Economic Area)

If you are located in the EEA, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to withdraw consent at any time. To exercise these rights, contact us at support@xenti.app.

7.2 CCPA (California)

If you are a California resident, you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of personal information. We do not sell your personal information. To exercise your rights, contact us at support@xenti.app.

7.3 General Rights

Regardless of your location, you may request access to, correction of, or deletion of your personal data at any time by contacting support@xenti.app. We will respond to all legitimate requests within 30 days.

Xenti uses cookies and similar technologies for the following purposes:

• Essential cookies — Required for authentication, session management, and core platform functionality.
• Analytics cookies — Used to understand how users interact with the platform so we can improve the experience.

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect platform functionality.

Xenti is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 16, we will delete that information promptly.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or through the platform. Your continued use of Xenti after such changes constitutes acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: support@xenti.app

Website: xenti.app